AlJazeera world cup 2010 subsriction costs

I was really bummed yesterday when I found out that I had to buy an additional card to watch the world cup 2010. So I searched on the internet and found this article: http://www.arabianbusiness.com/588003-al-jazeera-sport-wins-world-cup-broadcast-rights
It turns out that existing subscribers (me) have to pay USD 100 (OR 38.4) to watch the five world cup channels provided by AlJazeera and new subscribers have to pay USD 130 (OR 50) .

Seems that preparations for the World Cup are just never ending! Hopefully I will get the projector up and running with aljazeera channels in time for the World Cup. If you're interested in the team I support it's the one and only SPAIN!